MySpace marketing success stories

Friday, October 27th, 2006

Stephan Spencer (one time scientist, now marketing guru) is writing a series of articles about marketing on MySpace, and his latest post makes some interesting points, which I’d like to expand on.

MySpace is not just for the young

Friday, October 6th, 2006

Most people think of MySpace as a place for young people to hang out, but a recent research by comScore Media Metrix has revealed that half the site’s user are over 35, while only 30% are under 25. This comes as a huge relief to me, as I turn 35 in December!

MySpace marketing principles

Thursday, October 5th, 2006

I was interviewed yesterday by Dearl Miller of Trafficology.com about marketing on MySpace. While I was preparing for the interview I tried to distill the key issues for someone trying to promote themselves (as a musician or artist) or a product or service using MySpace.

Cooqy launches eBay widget wizard

Wednesday, October 4th, 2006

You may remember a post I did on Cooqy, a service that allows you to create ebay auction showcase widgets.

Walmart’s MySpace clone dies

Tuesday, October 3rd, 2006

SchoolMyWay, Wal-Mart’s much criticized social networking site, has closed. Or as the now defunct site says: “The SchoolMyWay promotion has ended.”

Sydney MySpace Borat! preview a success

Wednesday, September 20th, 2006

The first MySpace Borat! preview, which took place a few hours ago in Sydney, Australia, was a success, attracting around 300 MySpace members (the cinema had a capacity of about 380).

MySpace to preview Borat! movie

Tuesday, September 19th, 2006

Do you want to preview the latest Sacha Baron Cohen (aka Ali G) movie well before it appears in the cinemas on November 2? Well, you might be able to if you become a friend of the “The Black Carpet Screenings profile.

Identity of LonelyGirl15 revealed

Wednesday, September 13th, 2006

The identity of LonelyGirl15 has been revealed, and she is Jessica Rose, a 20-something New Zealander and Los Angeles resident, and of course, aspiring starlet.